THE TEAM BEHIND YOUR QUIETLY THRIVING MARKETING.
We're not just a service, we're the support system your business has been missing.
MEET LILLIAN
Hi, I'm Lillian, founder, strategist, and your biggest business cheerleader. Want to know a secret… I found this whole thing on TikTok.
I was scrolling one night, saw a video about someone working as a virtual assistant, something just clicked. I knew I wanted more than the path I was on. I just didn't know what that looked like yet. Turns out, it looked like this.
📚 AVID READER
🥾 HIKER
🐶 DOG MOM
🦔 HEDGEHOG OWNER
🌵 KANSAS → ARIZONA
📚 AVID READER 🥾 HIKER 🐶 DOG MOM 🦔 HEDGEHOG OWNER 🌵 KANSAS → ARIZONA
“I packed up, moved from across the country on my own at 21. If that tells you anything about me, it’s that when I decide to do something, I do it.”
What I love most about this work is simple:
→ I love helping people feel like they're on top of things.
→ Like they're not falling behind.
→ Like someone has genuinely got their back.
→ That feeling of breathing a little easier because you know your marketing is handled that's what I show up to create every single day.
Star Systems Co. started as just me, but it's grown into a team of talented, carefully chosen people who care just as much as I do. Every client is treated like a friend. Every project is handled like it matters because it does.
MEET THE TEAM
You're not just hiring Lillian. You're getting a whole constellation. Every package at Star Systems Co. is backed by a team of skilled, hand-picked people who are experts in their lane. Lillian leads the strategy, oversees every account, and the team makes sure everything runs beautifully, on time, every time. Think of us less like an agency, we are a dedicated marketing crew, rooting for you from day one.
LILLIAN HENKE
Founder & Lead Strategist
Lillian leads strategy, oversees every client account, and is the driving force behind Star Systems Co. With a background in IT and customer service, and a solo move across the country at 21, she brings a rare mix of technical know-how, creative thinking, and genuine warmth to everything she touches. She also runs her own photography business, which means she gets what it's like to be a service provider wearing all the hats.
When she's not deep in client strategy, you'll find her out on a hiking trail, nose in a book, or being thoroughly outshone by her hedgehog.
MEET KRISTY
Kristy is one of our Virtual Assistants here at Star Systems Co., specializing in branded content creation and Pinterest strategy for creative businesses. With a background in editing, indie publishing, and event coordination alongside experience as a Registered Veterinary Technician and in academic research and teaching she brings a balance of creativity, practicality, and structure to the work she does.
What Kristy enjoys most is taking ideas that feel scattered or overwhelming and turning them into something clear, aligned, and actually working for her clients.
When she’s not building content or refining brand messaging, you’ll likely find her working with her horses, reading or editing stories, or keeping up with a busy household full of kids and animals.
🐴 HORSE PERSON
📚 BOOK LOVER
🧠 ORGANIZED CHAOS
☕ COFFEE-FUELED
🐾 ANIMAL LOVER
🐴 HORSE PERSON 📚 BOOK LOVER 🧠 ORGANIZED CHAOS ☕ COFFEE-FUELED 🐾 ANIMAL LOVER
MEET JORDEN
Jorden is a New Zealand-based Virtual Assistant living in a coastal town with her husband, two daughters, and their dog. She supports small business owners with content creation, organization, and the behind-the-scenes systems that keep everything running smoothly.
With a natural eye for aesthetics and a love for structure, Jorden specializes in creating beautiful, on-brand Instagram content while keeping it organized, consistent, and easy to manage. With a background in marketing, administration, and events management, she brings a practical, hands-on approach that balances creativity with strategy.
When she’s not working, you’ll find her with a coffee in hand, spending time with her family and friends, and enjoying coastal life.
👶 GIRL MOM
🏖️ BEACH LOVER
🧠 CREATIVE THINKER
☕ COFFEE-FUELED
🗃️ ORGANIZER
👶 GIRL MOM 🏖️ BEACH LOVER 🧠 CREATIVE THINKER ☕ COFFEE-FUELED 🗃️ ORGANIZER
MEET SHAYNA
Professionally, Shayna was an elementary school teacher for 18 years then went back for her master's degree in Instructional Design and Technology. She's online quite a lot as a website designer and virtual executive assistant. She wears a few hats, including website designer, course creator, copywriter, organizer, technology coordinator, fact-checker, researcher, and social media manager. Personally, she loves to read under the covers, drink iced coffee, go to Disney, and hang out with her teenagers (when she's cool enough for them - her words not ours! ). She loves a good Oxford comma, using emojis, and having correct punctuation – And no, she doesn't write with AI.
📚 BOOK LOVER
🏰DISNEY FAN
🧠 CREATIVE THINKER
☕ COFFEE-FUELED
😁 EMOJI USER
📚 BOOK LOVER 🏰DISNEY FAN 🧠 CREATIVE THINKER ☕ COFFEE-FUELED 😁 EMOJI USER